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  • Branding
  • Packaging
  • Webdesign

The Challenge

Jimela came to us with the dream of producing a luxe quality, ethically made candles, and wanted our help with the brand identity, packaging and website design.

Over the last 9 months of working closely with Jimela on the brand and new product launches, we got to see up close the dedication and hard work that Jimela has put into this project to guarantee that these candles not only have the perfect scent, but that are non-toxic, safe to burn and breathe, all while being a beautiful object you’ll want to display in your homes.⁠

The cherry on top of the cake is that being a woman-powered company, Waxtheory has chosen to collaborate with female led companies in its journey to launch – enter Gif Design Studios.

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“The team at Gif helped me bring my brand to life”

I was introduced to Gif Design Studios by a close friend. I was in the beginning stages of creating my brand and I had a clear vision from the get go, but wasn’t sure how I was going to get there. From my very first interaction with them I knew it was going to be a great fit. The team at Gif helped me bring my brand to life, and for that I am very grateful! Joana A. and Ana were exceptional to work with. Always prompt and on time and always delivering what was promised when they said they would. Every deadline was met. The Waxtheory brand would not be what it is without the creativity, vision and talent of the team. I will continue to work with Gif for all of my design projects.

Jimela Bewley

CEO & Founder


Branding, Packaging, Webdesign

Art Direction:
Joana Galvão

Ana Oliveira

Ana Oliveira