We originally launched the first version of the Goddess Collective membership in 2017, but since then, the membership had grown significantly, not only in members, but content and new features.
The user experience needed to be rethought and we had to solve a few key issues:
- Reduce content overwhelm for new members
- Make it easy to navigate and for users to find what they’re after
- Have users want to spend more time on the site
- and of course it had to be mobile friendly (but no work of ours isn’t)
The result: a beautiful and easy to use, binge worthy experience that had users raving about, and staying on the membership site for longer.