Charles, the founder of LifeBoost Coffee came to us, looking to elevate the packaging for his coffee brand. He wanted to do so however, without changing the logo.
Once finding out his marketing objectives, we quickly realised that the current brand identity would need to change in order for him to attract the demographic he was after, and so took the project on under the condition that we would also re-do his brand identity.
When redesigning the logo, we tried to stay as true to the essence of the original one as possible, keeping the original bird element, but elevating the look and feel as the brand needed and deserved.
