Dan Churchill is a celebrity chef and published author, and he came to us because his website didn’t reflect where his brand was at. It neither positioned him as the expert that he is, nor did it reflect his current offers and latest accomplishments. Most importantly, his audience had already let him know that it was difficult to navigate and find the recipes they were after.
The challenge was then to create a user-friendly website, easy for Dan’s users to navigate and grab the recipes they were after, while at the same time, getting them to know all the other things Dan had to offer, including getting them to join his newsletter. We also took this opportunity to completely redo his visual identity to be more in line with the look and feel Dan was wishing to put across: Friendly, relatable, yet, established.