Rythm24 are supplements designed to support the body’s circadian rhythm for all day energy without the afternoon crash, and deep restorative sleep. They come as a duo pack, and there are supplements to take in the day time, and ones to take at night. For this project, we were asked to create the new brand identity from scratch followed by the packaging design. For the logo, we used as a base the heart beat graph that transforms into the R of Rythm24. For the brand colors, we used white and blue to symbolise the day and night, which will enable the consumer to quickly tell apart the day supplements from the night ones.